The Real Toy Story

Inside the Ruthless Battle for America's Youngest Consumers

by
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Eric Clark: The Real Toy Story (2007, Free Press)

Hardcover, 272 pages

English language

Published Jan. 9, 2007 by Free Press.

ISBN:
978-0-7432-4765-8
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1 edition

Subjects

  • Business And Society
  • Consumer Behavior
  • Business & Economics
  • Business / Economics / Finance
  • Business/Economics
  • Consumer Behavior - General
  • Marketing - General
  • Business & Economics / Marketing / General
  • Popular Culture - General
  • Toy industry
  • United States